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Marketing Insight Executive

  • Location: Liverpool
  • Salary: £28,000
  • Job Type:Permanent

Posted almost 3 years ago

  • Sector: Credit Risk & Analytics
  • Contact: Tom Cook
  • Contact Email: tcook@merje.com
  • Expiry Date: 05 August 2021
  • Job Ref: 17687

Are you looking for a challenging and varied analytical role within a company that will utilise your data insights at the core of their business strategy?

Do you want to work in a role where you will be fully supported to develop your skills through both external training as well as having the guidance of in-house industry experts?

Your future role will be to provide analytical and statistical input into the buying trends of the company’s extensive customer database.

You will be working on a multitude of project driven work to deliver valuable information to improve business processes.  

Role Responsibilities:

  • To produce regular customer activity, mailing and performance reports.

  • Supporting new test projects with insight analysis from brief to implementation and improvement.

  • Presenting conclusions and analytical insights to business stakeholders, ensuring projected benefits are clearly communicated.

  • Developing knowledge and experience with the use of SQL and the in-house database structure.

  • Developing a core understanding of the comapny data and the analytical uses of the data.

  • Researching and implementing new techniques to improve Marketing analytics methods.

  • Implementing propensity models to identify the best prospects for marketing activity.

  • Review of customer lifetime value models to improve the customer database performance for future marketing investment strategies.

About you:

  • Degree educated or equivalent in a discipline with substantial mathematical/statistical content.

  • Strong knowledge of SQL and be an advanced Excel and PowerPoint user.

  • Knowledge of programming languages is beneficial.

  • You will be confident in working under your own initiative.