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MERJE Customer Contact

Alex Kelly looks at the importance of focusing on the candidate’s experience when placing a role…

As the market is clearly turning once again into a candidate driven market, is it time to look at your candidate “customer journey”?

I talk daily to my clients around their customer journey, positive impacts on their NPS and how to ensure the brand they work for is seen in the most positive light. We all know that if people have a bad experience they are more likely to shout about this on social media and tell their friends.

So why, when it comes to recruitment, do people forget that this is one of the most important customer journeys you embark on for several reasons.

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