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Senior Specialist, Campaign Analytics (London/ Leeds)

  • Location

    London

  • Discipline:

    Customer Contact

  • Job type:

    Permanent

  • Salary:

    £46,000 – £50,000

  • Consultant:

    Natasha Copitch

  • Email:

    ncopitch@merje.com

  • Job ref:

    NC/14694

  • Published:

    26 days ago

My client is looking for a Marketing and Operation Analytic to lead analyst in the Campaign Analytics function within Marketing in the definition, implementation, delivery, monitoring and optimisation of the customer journey for Co-Branded accounts throughout the customer lifecycle increasing customer-product engagement and maximising ROI through data.

Responsibilities

  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
  • Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings.
  • Drive the automation of current SAS processes to increase efficiencies and support a zero-error culture within the wider analytical community
  • Identifying and escalating any process gaps or potential enterprise / credit risks associated with Marketing activity
  • Designing and embedding test matrices to optimise learnings vs business performance
  • Provide analysis on the performance of the marketing activity and use this analysis to provide future strategic recommendations and direction.
  • Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
  • Delivery and evolution of campaign analysis to understand business and commercial impact
  • Lead the digital evolution of the business and drive the digital analytics agenda.
  • Develop and manage key relationships across the internal and external client, commercial and marketing teams
  • Mentoring of Analysts within team & ensuring their selections are also being completed without error
  • Lead new projects

Skills and Experience

  • This role will require extensive knowledge and usage of SAS and analytical techniques to deliver and enhance multiple daily selections and analysis
  • Drive and own the evolution and implementation of new systems, strategies and analysis.
  • Ownership of analytical projects and client relationships.
  • Digitisation of campaign process would be a critical requirement
  • Relationship management with key stakeholders across the business in order to drive and embed analytics 

Senior Analyst / Specialist with 5 years’ experience or knowledge of analytical roles within the same or similar disciplines

  • Knowledge of either Marketing or Risk strategy / systems design or development
  • Ability to manipulate and present complex data
  • Experience in setting up or running SAS selections in a zero-error environment
  • Ability to take on relationship management and own processes from the off with little oversight
  • Knowledge of the UK Credit market, especially in relation to card products
  • Strong quantitative analytical skills