W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9nzxjqzs9qcgcvam9ilwjhbm5lci5qcgcixv0

Lead Campaign Analyst - Financial Services

  • Location

    Leeds

  • Discipline:

    Credit Risk & Analytics

  • Job type:

    Permanent

  • Salary:

    Up to £50,000

  • Consultant:

    #

  • Email:

    BLangstreth@merje.com

  • Job ref:

    BL/15081

  • Published:

    about 2 months ago

A leading consumer finance provider with a near 20-year history. Promoting a lively, hands-on atmosphere where everyone gets involved, this is a positive, collaborative working environment focusing on providing optimal services and products to customers.

This Client does not provide sponsorship.

Key Responsibilities of the Lead Campaign Analyst:

  • Working within the Campaign Analytics function of Marketing
  • Lead the implementation, delivery, monitoring and optimisation of the customer journey
  • Aim to increase customer-product engagement and maximise ROI & campaign impact
  • Evolve and implement systems, strategies and analysis
  • Daily use of SAS and analytical techniques to drive Marketing forward, analysing performance and making future recommendations
  • Lead projects and represent the project team in meetings
  • Manage key relationships across the business
  • Mentor analysts

 

Ideal knowledge and experience for the Lead Campaign Analyst role:

  • 5 + years’ experience in analytics within similar disciplines, i.e. marketing within Financial Services
  • Knowledge of marketing strategy and systems design and development
  • Able to manipulate, interpret and present complex data
  • Excellent technical skills with SAS (Base & Enterprise Guide), SQL and Excel
  • Commercially aware and able to look at the bigger picture
  • Experience of senior relationship management and mentoring analysts
  • Able to lead projects