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Campaign Analyst- SAS, Python

  • Location

    Leeds

  • Discipline:

    Credit Risk & Analytics

  • Job type:

    Permanent

  • Salary:

    £35,000 - £46,000

  • Consultant:

    #

  • Email:

    nmohamed@merje.com

  • Job ref:

    NM/15477A

  • Published:

    2 months ago

To be the lead analyst in the Campaign Analytics function within Marketing in the definition, implementation, delivery, monitoring and optimisation of the customer journey for Co-Branded accounts throughout the customer lifecycle; increasing customer-product engagement and maximising ROI through data. Drive and own the evolution and implementation of new systems, strategies and analysis Ownership of analytical projects and client relationships (internal & external) This role will require extensive knowledge and usage of SAS and analytical techniques to deliver and enhance multiple daily selections and analysis Digitisation of campaign process would be a critical requirement Relationship management with key stakeholders across the business in order to drive and embed analytics

Key responsibilities include:

  • Utilise the latest analytical tools and thinking to drive Marketing forwards, maximising campaign impact
  • Ensure timely delivery of customer selections using SAS and / or Salesforce to fulfil the customer journey from a marketing perspective
  • Lead the delivery of complex selections, ensuring the requirements of Campaign Analytics are fed into the project process and representing the team in project meetings
  • Drive the automation of current SAS processes to increase efficiencies and support a zero-error culture within the wider analytical community
  • Identifying and escalating any process gaps or potential enterprise / credit risks associated with Marketing activity
  • Designing and embedding test matrices to optimise learnings vs business performance
  • Provide analysis on the performance of the marketing activity and use this analysis to provide future strategic recommendations and direction
  • Developing stand out presentations to key stakeholders, including external clients and up to Director level internally
  • Delivery and evolution of campaign analysis to understand business and commercial impact
  •  Lead the digital evolution of the business and drive the digital analytics agenda.
  • Develop and manage key relationships across the internal and external client, commercial and marketing teams
  • Mentoring of Analysts within team & ensuring their selections are also being completed without error
  • Lead new projects

The Person:

  • Senior Analyst / Specialist with 5 years’ experience or knowledge of analytical roles within the same or similar disciplines
  • Knowledge of either Marketing or Risk strategy / systems design or development
  • Ability to manipulate and present complex data
  • Advanced knowledge of analytical tools, namely SAS (Base and Enterprise Guide), SQL (within SAS) in addition to Excel skills, Word, PowerPoint, Salesforce
  • Python experience
  • Experience in setting up or running SAS selections in a zero-error environment
  • Ability to take on relationship management and own processes from the off with little oversight
  • Knowledge of the UK Credit market, especially in relation to card products
  • Strong quantitative analytical skills
  • Previous experience in designing or implementing CRM (or similar) journeys and / or platforms
  • Salesforce experience is essential or similar
  • Commercial Experience