Fail to prepare, prepare to fail. When it comes to interviews, no truer words have been spoken. Here are some tips on how to get it right and make the right first impression.


Why do you want the job? You must be passionate and confident at interview and demonstrate how your skills and experience make you perfect for the role.

  • Research the company and their market. Identify the company culture, their products/services and unique selling points, together with their target market and competitors.

  • Prepare the questions you want to ask to help reinforce your interest.

  • Make sure you know who will be interviewing you and understand the format.

First impressions

First impressions are absolutely key. Arrive 10 minutes early, dress appropriately,; maintain eye contact, be an active listener, smile and be positive, and show that you are completely engaged and interested.

  • Study the role profile in detail

  • Find examples of your skills and experience that match the points within the job spec

  • Most roles can be quite technical, so making sure you have examples to hand of specific experience can relieve the pressure of trying to remember them when in the room

  • Think of the different skills and behavious that this specific role will need for someone to succeed and research them further.

  • Use search engines, reports, magazines and journals to stay up-to-date

  • Consider who you know who has currently or previously worked at the firm to offer some information

Sell yourself

Prepare a two minute pitch that you a completely comfortable with. This should include:

  • Your background and current role

  • Key responsibilities and achievements

  • Skills and strengths

  • Career ambitions

  • Why you are the perfect candidate for the role

Be yourself

Interviewers want to see your personal traits come through to prove that not only can you do the tasks which make up the role, but also work well with others

Stay professional, but also open and approachable  - it may just give the edge over equally qualified Candidates who may not have the desired personality fit


There are numerous standard interview questions that you may be asked, so make sure you have thought carefully about clear and concise answers. These could include:

  • Why do you want to work for us?

  • Why should we employ you?

  • What are your strengths and weaknesses?

  • What is the biggest problem you have faced and how did you overcome it?

  • What is your greatest achievement to date?

Closing the interview

Use the end of the interview as an opportunity to highlight your enthusiasm for the role and reiterate why you are the right person for the position. Finally, don't be afraid to ask relevant and interesting questions!!

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